The National Cycling Show National Exhibition Centre, Birmingham

The National Cycling Show is an immersive retail experience enabling consumers to try and buy everything from bikes to accessories. The show aims to normalise cycling, attract new audiences and show that there is a bike for everyone. This arena allows all levels and disciplines to purchase exactly what they need to achieve their cycling goals.

The show brings together the industry to educate, inspire and motivate, from road bikers, gravel, mountain and commuters. It will also inspire those who already have a passion for exercising outdoors to invest in cycling. The geographical location of the event attracts more of the UK, therefore making cycling more accessible.

“We make cycling accessible for the whole of the UK – all levels and disciplines. Bringing together the industry, fuelling the UK’s passion for cycling.”